Why Professional Photography Matters

Airbnb photography Sydney

Why spending few hundred dollars on professional airbnb photography is one of the best investments you'll make.

AirBNB is one of the most prolific share economy success stories in the market today but that wasn't always the case. There was a time many years ago where the founders of AirBNB were wondering why their business wasn't taking off. They had been very successful in signing up hosts but people just weren't making bookings. They began to believe it might be the poor quality images that their hosts were uploading that were making people hesitant to book properties despite them being much better value than hotels.

To test the theory they went to New York, their most successful city at the time and hired a bunch of professional photographers to retake images of their top hosts properties. Can you guess what happened?

Featuring professional photography on their best listings instantly doubled the listing's monthly income!


The story of professional AirBNB photography in Sydney

The difference made by including professional photography on AirBNB listings was so significant that AirBNB in the USA started offering it as a free service to new properties. Unfortunately that service hasn't yet made it to Australia.

As a professional AirBNB photographer who shoots 6-8 properties a week for clients i'm inundated with stories of just how much booking enquiries have increased and average nightly rental charges have surged once professional images are uploaded. And you don't need to take my word for it, AirBNB's own website clearly sets out the results they've seen from professional airbnb photography.



Photography that pays for itself

If you've got a listing in Sydney and really want to start making some money out of it then you'd be crazy not to invest in professional AirBNB photography. For what in most cases amounts to little more than the cost of a single night's booking you could be doubling your monthly income.

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